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Case study · Branding

Amity Barn

A hand-drawn brand identity for a local barn and residential home.

The brief

Studio Roo created the brand identity for a local barn and residential home. The mark is drawn by hand, an etched barn and tree over custom script lettering, shown here in print, pressed into kraft paper, and painted on the barn siding itself.

The identity

One mark, many surfaces

The primary Amity Barn logo, an etched barn and tree above custom script lettering on cream
The primary mark, etched barn and tree over hand lettering
The Amity Barn mark pressed into kraft paper, letterpress style
Pressed into kraft paper, where the linework earns its keep
Wide Amity Barn banner lockup with the barn illustration ghosted behind the lettering
The wide banner lockup, barn sketch ghosted behind the name
The kind of mark that looks like it has been on the barn for a hundred years.
Amity Barn brand identity, drawn by hand

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