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Case study · Mural

Bolder Colors Mural

A 70-foot-long interior mural painted for Bolder Outfitters in Urbana, Ohio.

The brief

A 70-foot-long design inspired by Bolder Outfitters' screen printing services. As the sole designer and painter, Studio Roo developed a bold visual identity aligned with the client's brand, incorporating vivid colors and layered symbolism across their interior walls.

The mural required substantial problem-solving and multiple iterations to meet evolving expectations.

Process

From sketch to shop wall

The digital design above a photo of the mural being blocked in on the shop wall
The digital sketch, and the wall in progress
Riley Johnson painting gray keyline details on the carousel press at the heart of the mural
Keyline work on the press hub
Riley Johnson signing the finished mural in black paint
Riley signs the finished wall
The press that prints their shirts now covers their wall, six screens deep in ink.
The Bolder Colors Mural, painted by hand for Bolder Outfitters

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