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Case study · Branding

Impact Catalyst Midwest

An event identity for Flywheel's social impact summit in Cincinnati.

The brief

Impact Catalyst Midwest, hosted by Flywheel Social Enterprise in Cincinnati, Ohio, is a summit for founders, investors, mentors, and community leaders to accelerate a stronger impact economy across the Midwest. The summit needed a refined, scalable identity system that could establish credibility, unify communications, and build long-term recognition.

Studio Roo developed a bold, momentum-driven brand identity system to elevate the summit's presence, built on a flexible logo suite, a cohesive visual language, and deployable marketing assets and signage.

The identity in use

One mark, every surface

A speaker on the Memorial Hall main stage under a large red screen with the Impact Catalyst Midwest wordmark
The wordmark at full scale on the main stage screen
Keynote easel sign in the marble lobby listing the speaker, time, and sponsors, with the badge tucked in the red footer
Session signage in the lobby, badge tucked in the corner
The full Flywheel Impact Catalyst Midwest lockup over a red-curtained marble archway into the hall
The full lockup over the entrance to the hall
A century-old hall, a one-day summit, and one mark that carried every screen, sign, and slide.
Impact Catalyst Midwest at Memorial Hall, Cincinnati

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