Case study · Merch

Beta Theta Pi

A hand-drawn scene of campus, printed front and back on the 2025 spring rush shirt.

The brief

Creating the merchandise design for Spring Rush 2025.

The front keeps it quiet, a small chest lockup of the Greek letters with the Spring Rush script over the top. The back carries a full hand-drawn scene of the chapter's corner of campus, from the brick house and the crosswalk to the rush flyer taped to the lamppost.

The merch

One scene, front and back

Front print artwork: the Beta Theta Pi Greek letters in light blue with Spring Rush 2025 in handwritten script across them — Front, the chest lockup

Back print artwork: an illustrated street scene of the Beta Theta Pi chapter house at Miami University, with students on a crosswalk, hanging flower baskets, and a rush flyer on the lamppost — Back, the full campus scene

The whole corner of campus, drawn by hand and printed on a tee.

Beta Theta Pi Spring Rush, Miami University, 2025

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