Case study · Merch

Sparkfest

One hand-drawn festival scene, inked in a single color and printed on everything.

The brief

Creating an iconic merchandise design for Miami University's 2025 Sparkfest event, an annual celebration of student creativity at Miami University.

The design is one hand-drawn festival scene framed by a starburst, built to print in a single color of ink. It ran as white ink on purple tees and purple ink on natural canvas tote bags.

The merch

One drawing, every surface

The full Sparkfest illustration in purple line work: a starburst over the quad with tents, lawn chairs, and the tagline Students Shine On The Quad — The illustration, one color of ink

Natural canvas tote bag printed with the purple Sparkfest 2025 festival illustration — Purple on natural canvas totes

Not a logo on a blank shirt. The whole festival, drawn by hand, small enough to wear.

Sparkfest 2025, Miami University Department of Art

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