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Case study · Branding

Broken Melody Records

A record shop identity built around a dog who thinks 45s are frisbees.

The brief

Broken Melody Records is an emerging independent record store located in downtown Urbana, Ohio.

Studio Roo rebranded the entire brand identity for the shop, delivering a flexible logo suite and an illustration suite.

The identity

Selected pieces

The St. Bernard mascot painted on an interior wall, leaping to catch a vinyl record above a rack of shop tees and totes
Interior graphics
A second mascot graphic near the baseboard, the St. Bernard pawing at a record between the shop's crates and speakers
Mascot detail
A page from the brand set showing the script tagline Vinyl worth drooling over above the illustrated St. Bernard chasing a record
Tagline lockup

Gallery

The illustration suite

Illustration of the shop dog sitting beside a mid-century record player on a rug, drooling over a stack of vinyl
Illustration scene: at the turntable
Illustration of a couple on a couch watching the shop dog spin a record, under a neon line reading But have you heard it on vinyl?
Illustration scene: but have you heard it on vinyl?
Standalone mascot illustration of the drooling shop dog on a teal background
The mascot, standalone
Brand banner with the record-sun logo, the tagline Vinyl worth drooling over, and the mascot crouched over a 45 on a patterned teal background
Brand banner with the full lockup
One drooling St. Bernard carries the whole brand, from the front window to the tote bags.
Broken Melody Records, Urbana, Ohio

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