← All work

Case study · Branding

Case Race

A brand identity and a hand-built porch sign for a house in Oxford, Ohio where track meets tradition.

The brief

Case Race is an iconic house in Oxford, Ohio, home to Miami University students.

Studio Roo created the brand identity system and the house sign for the house.

The identity

From artwork to porch post

Close-up of the layered Case Race sign showing dimensional painted letters and track stripes
Sign detail
Watercolor portrait print of the Case Race house resting on a red running track with the logo chalked beside it
House portrait
Case Race brand artwork with the wordmark breaking across a blue and red running track illustration
Track artwork

Gallery

The brand on merch

Lineup of Case Race tees over sketched logo concepts: a cream tee with the house back print, a blue running club tee, and a white bar crawl tee
The tee lineup with logo sketches
Close-up of the cream tee back print, the racetrack logo and sprinting case mascot above a navy sketch of the house
Back print with the house sketch
Close-up of the blue tee print, a runner mid-stumble above the Case Race wordmark with Running crossed out and Drinking scrawled over it
The club tee
Collecting tabs since '24.
The Case Race house motto, painted into the brand

Got a house with a name?

Let's make something worth staring at.
Start a project See more work