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Case study · Branding

Danielle Studios

A retro logo suite with a little sparkle, built for a photography studio.

The brief

Studio Roo created a brand identity for Danielle Studios Photography. The suite covers three marks: a retro sparkle wordmark on a peach and lavender gradient, a dimensional version of the lettering, and a script DS monogram badge, carried through to the business cards.

The identity

One mark, many ways

Danielle Studios primary logo, black retro lettering with sparkles inside a soft diamond on a peach and lavender gradient
Primary logo
Dimensional version of the Danielle Studios wordmark in dark ink on a warm gray background
Dimensional wordmark
Circular Danielle Studios badge with a script DS monogram and sparkles reversed out of a dark navy circle
Monogram badge
Danielle Studios brand sheet: the primary lockup with a camera line drawing on a peach and lavender gradient above three lavender secondary marks on cream, an outlined sparkle wordmark, a script signature, and a circular DS monogram
The full brand set
The same sparkle that sits beside the wordmark turns up again on the back of the card.
Danielle Studios brand identity

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