← All work

Case study · Branding

Honest Ale

A presidential brew identity for a house on Lincoln Avenue in Oxford, Ohio.

The brief

Studio Roo created a house sign and brand identity for Miami University students in Oxford, Ohio.

At the center of it all sits an illustration of Abraham Lincoln.

The identity

From wordmark to label crest

The Lincoln's Honest Ale script wordmark with the Presidential Brew tagline at the top of the poster
Hand-lettered wordmark
The oval Honest Ale label crest in red, gold, and black, with Historical Quality and Honest Craftsmanship lettered around the rim
The label crest
Illustration of a grinning Abraham Lincoln in a top hat holding an oversized green bottle wearing the Honest Ale label
The poster artwork
Historical quality. Honest craftsmanship.
Lettered around the rim of the Honest Ale crest

Got a name that needs a label?

Let's make something worth staring at.
Start a project See more work